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In my pursuit to create a personal and light-hearted brand, I found the perfect match in a childlike font that beautifully complements the starry-eyed portrait of the co-founder's daughter, Charlotte (or Charlie). This whimsical font exudes a sense of playfulness and possibility, capturing the essence of their mission to bring hope and joy to children in need.


With a focus on creating an eye-catching & intriguing brand for Charlie's Coats, I incorporated shapes (similar to children's block toys), bright & playful colors, & fun photography that can be used interchangeably. This vibrant combination not only captures attention but also communicates the joyful & playful essence of their mission, making it apparent that they are dedicated to helping children in a unique and engaging way.


2023 Vanessa de Abreu